This will be an audio quick-catchup, feel free to listen to it in the background as we explore the latest trends in technology. A text version of this audio is also available below.
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It appears that Apple will release their privacy-centric “Allow App Tracking” as soon as the end of March. What this means (for consumers) is that we can browse around and use all the apps on our phones without fear of every tap or click being tracked and logged against our “global profile.”
Apple intended to release this earlier, however, they extended the deadline for this feature to allow app developers a chance to catch up to this significant change. This seemed to me to be more of code for “we want to make sure we’re good with going forward, even legally.” If you haven’t heard, social media and even search engines are concerned about the impact this will have on their ability to produce useful information to their paying members. This could impact their bottom line, and they are now scrambling to determine the best path forward.
One more thing of important note (that may come as a shock to some of you, and others may not) is that Apple accounts for over 60% of the paying app market. Putting two and two together there isn’t difficult, it’s more along the lines of “well, we know this app is going to work and do what we need to do. it’s no question, and if it becomes a question, Apple will resolve it quickly.”
With Android, there is rooting, downloading external and 3’rd party apps, no limiting certificates, and overall it’s just a ton easier to get something “for free” than it is with Apple iOS. Beyond that, it’s what Android users expect from the moment they set their phone up – free everything. Why? It’s simple, Google has advertised that the OS is open source and free; their phones are cheap or free, and if you go to any cell phone carrier, they can hook you up for a setup cost + first month’s cell service (usually $99).
With that said, these major companies need to keep “Apple” and their eco-system of users available and happy. If they don’t, they could lose out on one of the more important customer bases they have. Further, Apple is seemingly all too happy to simply replace whoever pulls out.
Finally, digging into the M1 and its unique abilities to multitask and handle large loads simultaneously… and to pause here for a moment… 24-hour battery life on the MacBook Pro 13″. Reports are that you can’t even move your mouse out of the dock before the application you intended to launch is fully launched. The biggest handicap is that you only have two USB-C ports, but even that’s rumored to change this year with the refresh of more MacBooks projected in March. I suppose we’ll see where things go, the statement is “this is the worst chip they can release and it’s incredible.”
Stay tuned for the next podcast in less than a week!