Keywords are important, on individual pages as long as they’re not duplicated. There are hundreds of factors that search engines take into account – most of them are hidden from everyone. Google, for instance, had over 500 factors that went into search engine ranking in 2018. The community, as a whole, was only aware of how to influence a fraction of those 500 factors. So, the best SEO strategy is to employ as many of them as you can without overlapping any of them. It’s a bit of dodge ball with the search engines.
We’re here to guide you down the best path for your page.